（IBC 2013，阿姆斯特丹）ARRI隆重推出AMIRA——一款全新的多用途纪录片风格摄影机，它具备非凡的影像质量，经济的CFast2.0工作流程，专为单人拍摄而优化的人体工学设计以及加强的肩扛操作。AMIRA从摄影包中取出即可开机拍摄，机身坚固耐用，可以适应各种环境，并具备预置3DLUT的机内调色功能，另外还配备了200 fps高帧率慢动作功能。
延续ARRI传统
ARRI在历史上曾经为电影和电视制作者们提供过多种不同类型的摄影机，都能够将功能与用户友好的设计结合在一起，为用户的创作提供便利。AMIRA是传统的延续。它将与其他ARRI摄影机一道为用户服务，并找到属于自己的位置。它是ARRI对部分业界专业人士和作品类型需求的完美回应。

ALEXA般的影像质量1-200 fps
AMIRA使用的影像传感器与ARRI久负盛名的ALEXA摄影机相同，因此无论是在高清1080还是2K的分辨率下都能获得同样出色的画质，可用于任何发行格式。现在，AMIRA同样可以博得业界的信赖，其超过14档的动态范围，极低的噪点水平，柔和微妙的亮部高光处理，自然的色彩渲染，叹为观止的肤色还原，使得它适合于任何场合的拍摄。不仅如此，AMIRA的最高拍摄速度达200 fps，能够捕获到沁人心肺的慢动作画面与动态细节。
AMIRA能够以ProRes LT，422，422 HQ或444编码格式来记录Rec 709或LogC色彩模式的画面。高数据率的影像录制使用机内的CFast 2.0闪存卡，后期制作更是简便至极。CFast2.0是一种开放格式，任何人都可以方便地读取，传输速度高、录制时间长，与专业级和消费级的IT设备能够良好兼容，同时性价比非常诱人。每GB的储存成本直线下降，而且画面质量远胜于广播级摄像机，低成本作品同样能够使用该工作流程。

单人操作人体工学设计与肩上平衡
AMIRA开机迅速，单用户从摄影包中取出即可拍摄，无需安装，没有延迟。当摄影师把摄影机拣起来扛到肩膀上的一瞬间之内，AMIRA即可准备开始录制，因而是完美适合于情景无法预料，需要抓拍、抢拍的场合。内置马达驱动的ND，斑马纹与假色检查工具以应对曝光控制，同时更有高级峰值等功能，方便进行精准快速地调焦。
AMIRA机身具备可快速、直观控制的开关和用户自定义按钮，最常用到的设定和功能都是最容易找到的。创新的多用途取景器将一只高分辨率OLED目镜和折叠式TFT液晶监视器合二为一，使用简单便利。当不使用目镜时，液晶监视器可以显示实时影像并提供摄影机全部的功能控制，因此进行设定调节时，摄影师无需从肩上卸下AMIRA。摄影机右侧具备多声道音频功能，无需打扰摄影师即可进行操作。

节约成本的机内调色
当今的拍摄环境下，时常会遇到缩减的预算与周期，许多电视制作无法花费大量的时间在后期上来细调。AMIRA独有一系列基于3D LUT的画面风格，拍摄时即可应用在画面之上。另外，亦可在外部调色系统中自行定制自己的3DLUT，并在拍摄前导入到摄影机中，甚至还可以在录制中进行调整。通过3D LUT，只有想不到，没有做不到，这将在快节奏的拍摄时给摄影师和导演极大的创作空间，同时为制片人保持较低的制作成本。

坚若磐石的ARRI产品质量
如同所有ARRI产品一样，AMIRA的设计理念是保护客户的长期投资，其制造标准极其严格，可满足专业片场的苛刻要求。坚若磐石的内部骨架保证了摄影机与镜头的高可靠性。电子系统为全部密封，可阻挡灰尘及湿气的侵入。内部集成的散热核心保证了高效率的散热。摄制组可以将AMIRA带到任何环境下使用，从雨林到沙漠，到积雪皑皑的山峰之上，AMIRA不会让人失望。

ARRI AMIRA: THE NEW DOCUMENTARY-STYLE CAMERA
(IBC 2013, Amsterdam) –ARRI proudlyintroduces AMIRA, a versatile documentary-style camera that combinesexceptional image quality and affordable CFast 2.0 workflows with an ergonomicdesign optimized for single-operator use and extended shoulder-mountedoperation. Ready to pick up and shoot straight out of the camera bag, AMIRA ishardy enough to take anywhere and features in-camera grading with preloaded looksbased on 3D LUTs, as well as 200 fps slow motion.
Continuing the ARRI tradition
Throughout its long history ARRI has offered filmand program makers a range of diverse cameras suited to different productiontasks; common to them all, however, has been the promise of creative liberationthrough functional, user-friendly design. AMIRA represents a seamlesscontinuation of this tradition. It will sit alongside other camera offeringsfrom ARRI, perfectly answering the needs of certain types of cameraprofessional and certain types of production.
ALEXA image quality up to 200 fps
AMIRA features the same sensor and exceptionalimage quality as the ARRI ALEXA, recording superior HD 1080 or 2K pictures thatare suitable for any distribution format. With a dynamic range of more than 14stops, low noise levels, subtle highlight handling, natural color rendering,breathtaking skin tones and speeds of up to 200 fps, AMIRA will deliverbeautiful, life-like images in any situation.
AMIRA records Rec 709 or Log C images using ProResLT, 422, 422HQ or 444 codecs. By recording to in-camera CFast 2.0 flash memory cardswith super-quick data rates, the route into postproduction is made as simple aspossible. CFast 2.0 is an open format, easily accessible to anyone anddelivering a fantastic price-performance ratio through incredible transferspeeds, long recording times and compatibility with standard IT tools. Costsper GB are brought right down and higher-than-broadcast-quality image pipelinesare made available even to low budget productions.
Single-user ergonomics and perfect shoulder balance
AMIRA boots up quickly and can be used straight outof the bag by a single user, with no setting up, no rigging and no delays. Inthe time it takes to lift the camera to an operator’s shoulder, it will beready to record, making AMIRA perfect for ‘run-and-gun’ shoots where the actionis unpredictable and the camerawork responsive. Integrated, motorized NDfilters as well as zebra and false color tools aid exposure control, while anadvanced peaking function makes accurate focusing easy and swift.
Access to switches and configurable user buttons isquick and intuitive. An innovative multi-viewfinder makes life even easier forthe single user by combining a high resolution OLED eyepiece with a fold-awayLCD monitor that displays a live image when the eyepiece is not in use and alsoprovides full access to camera functions, without AMIRA having to be removedfrom the operator’s shoulder. Flexible multi-channel audio options are accessedfrom the camera right side, again minimizing disturbance to the operator.
Cost-efficient in-camera grading
In today’s environment of cut budgets and shortenedschedules, many television productions do not have the luxury of spending timefinessing a look in postproduction. AMIRA is unique in that it comes with anumber of preloaded 3D LUT-based looks that can be applied on set during theshoot. Alternatively, productions can custom-build their own 3D LUTs inexternal grading systems, load them into the camera during prep, and evenmodify them in-camera while filming. With 3D LUTs, literally any look that canbe imagined can be created, giving cinematographers and directors a greaterdegree of creative control on fast-moving productions, while keeping postproductioncosts down for producers.
ARRI product quality – rugged and reliable
Like all ARRI products, AMIRA is designed to be asafe, long–term investment and built to withstand the rigors of life on aprofessional set. With a solid internal skeleton that guarantees camera andlens stability, AMIRA is a highly durable product constructed of the strongestpossible materials. Sealed electronics provide top-level protection againsthumidity and dust, while an integrated thermal core results in highly efficientcooling. Productions can take AMIRA anywhere, from jungles and deserts tosnow-capped mountain tops, sure in the knowledge that it will not let themdown.
About ARRI:
With headquarters located in Munich, Germany,Arnold and Richter Cine Technik (A&R) was founded in 1917 and is theworld's largest manufacturer and distributor of motion picture camera, digitalintermediate (DI) and lighting equipment. The ARRI Group comprises a globalnetwork of subsidiaries, agents and representatives that covers every facet ofthe film industry: design; engineering; production; equipment rental; turnkeylighting solutions; postproduction; laboratory services; visual effects; andfilm sales. Manufactured products include the ubiquitous ALEXA digital camerasystem; Master Anamorphic lenses; L-Series LED and M-Series HMI lights; ProCamera Accessories; and ARRISCAN archive technologies. The Academy of MotionPicture Arts and Sciences has recognized ARRI’s engineers and their technicalcontributions with 18 Scientific and Engineering Awards.