AVID 高层对苹果发布FCP X做出了回应
During the Final Cut Pro X demonstration at NAB, Apple took a swipe at Avid and a third supplier, Adobe, by saying they both "are in a race for second place." We already know that the new version of Final Cut Pro will be priced $299. Just to compare - the software only version of Media Composer lists for $2,495, and student pricing is $295. The recently launched Avid Studio lists for $169.99.
After Apple's Final Cut Pro presentation Gary Greenfield (Avid chairman and CEO) told The Hollywood Reporter that there were a lot of unanswered questions but he thinks it will remind people "that Avid is going to wake up and serve your professional needs".
Indeed - Avid and Apple are the two leaders in the nonlinear editing market on which Apple claims to have the largest percentage of editing customer base with more than 2 million users, from hobbyists to professionals. But the majority of members of the American Cinema Editors use Avid. Reacting to Final Cut's newest incarnation Gary Greenfield told The Hollywood Reporter that he thinks what was reiterated on Thursday's night was what Avid has been telling its customers for a long time, that it is a company that wakes in the morning focused on professional workflows -- professional workflows for professionals who making a living doing what they are doing. He also underligned that is the type of capabilities that Avid is going to continue to add to its products. "Whenever Apple does something, they do it well," he added.
At NAB Avid presented its Media Composer version 5.5, as well as a technology preview of its new 3D tools that are planned for a future Media Composer software release. Avid also announced Interplay Central - its anticipated cloud-based system, aimed primarily at the broadcast and related media industries -- which is designed to allow users to work anywhere there is Internet connectivity through Web. "Virtually anyone involved in the content creation, management and distribution process can work from any location and use toolsets tailored to the tasks they need to perform" Greenfield said.
After Apple's Final Cut Pro presentation Gary Greenfield (Avid chairman and CEO) told The Hollywood Reporter that there were a lot of unanswered questions but he thinks it will remind people "that Avid is going to wake up and serve your professional needs".
Indeed - Avid and Apple are the two leaders in the nonlinear editing market on which Apple claims to have the largest percentage of editing customer base with more than 2 million users, from hobbyists to professionals. But the majority of members of the American Cinema Editors use Avid. Reacting to Final Cut's newest incarnation Gary Greenfield told The Hollywood Reporter that he thinks what was reiterated on Thursday's night was what Avid has been telling its customers for a long time, that it is a company that wakes in the morning focused on professional workflows -- professional workflows for professionals who making a living doing what they are doing. He also underligned that is the type of capabilities that Avid is going to continue to add to its products. "Whenever Apple does something, they do it well," he added.
At NAB Avid presented its Media Composer version 5.5, as well as a technology preview of its new 3D tools that are planned for a future Media Composer software release. Avid also announced Interplay Central - its anticipated cloud-based system, aimed primarily at the broadcast and related media industries -- which is designed to allow users to work anywhere there is Internet connectivity through Web. "Virtually anyone involved in the content creation, management and distribution process can work from any location and use toolsets tailored to the tasks they need to perform" Greenfield said.
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