职位描述：

Duties & Responsibilities：
The Marketing Communications specialist will be responsible for leading the publicity activities for new movie promotion period. In addition, the role will also be supporting various franchise marketing communications initiatives, including ATL and BTL methods, through strategic and tactical development and implementation aligned with the Ancillary Business goals.

- Develops the publicity strategy and manages the agency to implement PR/EPR activities so to drive the word-of-mouth and ticket purchase conversion for the movie.
- Provides event marketing planning and onsite support including celebrity handling.
- Reviews social content and provides strategic guidance to the agency.　
- Assists to plan cross-over campaigns around DreamWorks\\\\\\\' franchises such as Kung Fu Panda with third parties partners to continually amplify the brand images and affinity amongst target audiences.
- Reviews partners\\\\\\\' marketing materials including press releases, banners and videos etc.

职位要求：

Candidate Specification:
- At least 3 years’ experience in marketing communications; agency with major accounts service experience preferred;
- Solid understanding of marketing communications, advertising principles, copywriting and design skills, event management oversight, and digital media
- Hands-on content copyrighting, social media planning, engagement and monitoring experience
- Skills in multimedia software applications plication, and good knowledge of HTML5 is a plus
- Self-starter and innovative/strategic thinker
- Superior project management skills
- Bachelors’ degree or higher in advertising, public relations or related discipline