在文化中对于知识的缺乏和对月经的羞耻促成了一种禁忌。在我们的想法中，这样的理论反过来也是正确的：对于月经以及经血的正面积极描述可以使它们正常化，并且慢慢的消除这样的禁忌。 - Cannes Lion 2018

参与公司

公司名称 - 所在地址 - 职位

AMVBBDO-London, United Kingdom-Entrant Company

AMVBBDO-London, United Kingdom-Idea Creation

TRIM EDITING-London, United Kingdom-Production

SOMESUCH-London, United Kingdom-Production

THE MILL-London, United Kingdom-Production

FRAMESTORE-London, United Kingdom-Production

750MPH-London, United Kingdom-Production

KETCHUM-London, United Kingdom-PR

参与人员

人名 - 公司名称 - 职位

Paul Brazier-AMVBBDO-Creative Director

Alex Grieve-AMVBBDO-Executive Creative Director

Adrian Rossi-AMVBBDO-Executive Creative Director

Toby Allen-AMVBBDO-Creative Director

Jim Hilson-AMVBBDO-Creative Director

Nicholas Hulley-AMVBBDO-Copywriter

Nadja Lossgott-AMVBBDO-Art Director

Edwina Dennison-AMVBBDO-Produceer

Daniel Wolfe-AMVBBDO-Director

Lou Hake-Somesuch & Co-Producer

Sally Llewellyn-Somesuch & Co-Producer

Tim Nash-Somesuch & Co-Producer

Monika Lenczewska-Somesuch & Co-DOP LIGHTING CAMERAMAN

Tom Lindsay-Trim Editing-Editor

Sam Ashwell-750mph-Sound Engineer

Felt Music-Felt Music-Music

Alexandra Marsh-Ketchum-Associate Director

Charlotte Wood-Ketchum-Account Director

Clare Pring-Ketchum-Partner

Ruth Yearley-Ketchum-Partner & Director of Insights & Strategy

Artem Nadyozhin-Artem Nadyozhin-Photographer

Elodie Daguin-Elodie Daguin-Photographer

Anais Albar-Dessu-Designer

Fraser Muggeridge studio-Fraser Muggeridge studio-Designer

Victo Ngai-Victo Ngai-Illustrator

获得奖项

Grand Prix:1

Titanium:1

Shortlisted:1