在超级碗期间，超过一亿三千万美国人希望通过最好的广告获得娱乐。 我们发现所有广告都有一些共同之处，我们可以在坚持品牌的同时指出：干净的衣服。 如果广告中的角色穿着干净的衣服，这不就是汰渍吗？ 在这个前提下，我们将每个广告都变成了汰渍的广告，并且没有一次展示过衣服上的污点 - 这是汰渍在70年的历史中从未做过的事情。- Cannes Lion 2018

参与公司

公司名称 - 所在地址 - 职位

PROCTER & GAMBLE - Cincinnati - USAEntrant Company

SAATCHI & SAATCHI - New York - USAIdea Creation

RATTLING STICK - Santa Monica - USAProduction

THE MILL - Los Angeles - USAProduction

PERSONAL MUSIC - Miami - USAProduction

ARCADE EDIT - New York - USAProduction

HEARD CITY - New York - USAProduction

MARINA MAHER COMMUNICATIONS - New York - USAPR

TAYLOR - New York - USAPR

HEARTS & SCIENCE - New York - USAMedia Placement

MKTG - Cincinnati - USAAdditional Company

PROCTER & GAMBLE - Cincinnati - USAAdditional Company

PLATINUM RYE ENTERTAINMENT - Chicago - USAAdditional Company

参与人员

人名 - 公司名称 - 职位

Andrea Diquez - Saatchi & Saatchi NY - Chief Executive Officer

Javier Campopiano - Saatchi & Saatchi NY - Chief Creative Officer

Paul Bichler - Saatchi & Saatchi NY - Executive Creative Director

Daniel Lobaton - Saatchi & Saatchi NY - Creative Director / Copywriter

Chad Baker - Saatchi & Saatchi NY - Creative Director / Art Director

Max McKeon - Saatchi & Saatchi NY - Creative Director / Copywriter

Kiko Mattoso - Saatchi & Saatchi NY - Creative Director / Copywriter

Rafael Segri - Saatchi & Saatchi NY - Creative Director / Art Director

Maddy Kramer - Saatchi & Saatchi NY - Art Director

Erin Evon - Saatchi & Saatchi NY - Art Director

Jacopo Biorcio - Saatchi & Saatchi NY - Art Director

Blake Morris - Saatchi & Saatchi NY - Copywriter

Dani Stoller - Saatchi & Saatchi NY - Executive Producer

Danielle Hallack - Saatchi & Saatchi NY - Producer

Nick Miaritis - Saatchi & Saatchi NY - SVP, Regional Account Director

Ryan Martin - Saatchi & Saatchi NY - VP, Account Director

Jen Brotman - Saatchi & Saatchi NY - Senior Account Supervisor

Guillermo Betancourt - Saatchi & Saatchi NY - Account Supervisor

Jed Karnowski - Saatchi & Saatchi NY - Ecommerce Account Manager

Jennifer McGill - Saatchi & Saatchi NY - Account Executive

Nayantara Mukherji - Saatchi & Saatchi NY - Strategy Director

Alan Lin - Saatchi & Saatchi NY - Digital Director

Corina Arnal - Saatchi & Saatchi NY - Strategist

Sundar Raman - Procter & Gamble - VP, North America Fabric Care

Vedran Miletic - Procter & Gamble - Brand Director, North America Fabric Care Delivery

Kimberly Doebereiner - Procter & Gamble - BBIC

Paul Chick - Procter & Gamble - Manager, Advertising Production

Jennifer Maxwell - Procter & Gamble - Brand Manager

Alex Perez - Procter & Gamble - Assistant Brand Manager

Matthew Wormington - Procter & Gamble - Brand Communications Manager

获得奖项

Titanium:1

Gold Lion: 1

Silver Lion:1

Bronze Lion:2

Shortlisted:4